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Categories : Fashion

Take a Ride by HERMÈS

November 10, 2010   Posted by Mike
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Luxury French retailer, Hermes, appears to be embracing the internet and viral marketing to appeal itself to a younger generation of potential buyers. While not exactly "real" skateboarding, the video is excellent in that they mix a sense of street culture with their high end luxury brand. At the time of this post, the video had less than 500 views and deserves much more love. Fingerboarders' deserve a lot more respect too for pulling off moves like an ollie flip front switch manual (With their FINGERS). Here's a short breakdown of some of the other tricks:

Ollie flip on mini selle Steinkraus // Flip back lip on Etrivière belt // Pop shove it 360 over Funk hat // Ollie flip front switch manual on Plume mini bag // Nollie late double flip on Constance micro bag.

Fingerboard rider and video director: Alexis Milant

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Source: http://lesailes.hermes.com/na/en/

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